how we work
The work we do is as diverse as the clients we work for, but the way we approach it is part of our DNA. It works like this.
ready. You can’t create a solution until you fully understand the business opportunity. That’s why we get inside your head, wrap our arms around your goals, get to know your competitors and follow your industry. We focus on the idiosyncrasies of your customers until we get what makes them tick.
aim. Armed with data and inspired by your culture and your objectives, we zero in on the task at hand–identifying high-propensity buyers and key influencers. We work with you to hone your distinct value proposition into a brand statement that drives every other decision we make. Then we make a plan.
fire. From there, we develop compelling ways to tell your story to your people. Then we watch the results. The fun part is building on those results with new goals or offerings, leveraging what we’ve developed into long-term marketing partnerships with clients we love.
what we do
- Marketing & Brand Development
You have to know where your business fits into the competitive landscape, who you are as a company and precisely how you can win over your target audience. We help with market research, competitive analysis, communications audits, positioning, messaging, identity and more.
- Advertising & Promotions
One way or another you have to get your customers to choose your brand over the others. We have creative outreach tools to help make that happen, including traditional (print, broadcast, outdoor, direct mail), online (banner ads and paid search) and in-person interactions, including trade shows, events and point of purchase.
An online presence is table stakes these days. If you want to reach your market, an interactive approach is a must. We can help with an overall digital strategy that includes everything from website development, SEO, email marketing, analytics to blogs, public relations and social media—but more about that later.
There are lots of ways to talk to your different audiences and we can help you take advantage of them. Everything you say in a public space can —or should— speak volumes about who you are as a company. We can help the messaging with newsletters, video, presentations and speeches, public relations and more.
- Social Media
Engaging your customers and prospective customers is a conversation that happens with you or without you. With your goals in mind, we help create positive dialogue with strategy, messaging and execution across all platforms, including Twitter, Facebook, YouTube, LinkedIn and Pinterest.