A great brand doesn’t happen by chance. There is nothing accidental or serendipitous about the world’s most successful and beloved brands. Think about top-of-mind brands like Apple, Nike, Disney or Lego, which just replaced Ferrari as the “world’s most powerful brand”—and you begin to get a glimpse at how robust, strategic and alive a brand can be. A fully realized brand can bring customers to your doorstep, create added value to your product or service and give business growth a momentum of its own.
In the presentation below, we show you why brand matters, how to build a brand you and your customers care about and how brand is ultimately what drives the success and profitability of your business.
So let’s recap.
- A well-built brand stands out from the competition and makes an emotional connection between your customer and your product or service.
- A well-built brand builds the brand perception and experience with a 360-degree approach, thoroughly executing at every opportunity around the brand continuum circle.
- A well-built brand leads your customers through a series of stages—from awareness to loyalist and advocate, growing your customer base through the power of influence.
- The best brands—those defined as charismatic brands—are those for which people believe there is no substitute. There is only one Harley Davidson in a sea of motorcycle brands. There is only one Disney. There is only one Apple.
Brand can drive your business. We can help. Connect with us here.