Blog
Attract Virtual Buyers With a Stronger Digital Presence
In 2020, nearly 63% of people who bought a home made an offer on a property they hadn’t seen in person. Coupled with buyers’ clear level of comfort with transacting...
Turn Negative Reviews Into a Positive
It only takes a few negative reviews to make a detrimental mark on your brand’s reputation. In today’s world of user-generated content and readily accessible online platforms, people have a...
Why Multichannel Marketing Is Right for You
With customers on multiple types of media, even within a single day, an integrated multichannel marketing approach ensures your message cuts through the clutter with repetition and reinforcement. Using an...
Listen Up: Social Audio Now Trending
In marketing, what goes around often comes back around in popularity. The renewed prominence of all forms of audio content is proof of the often cyclical nature of trends. The...
Instagram Reels 101: Part 2
Now that you’ve learned a little more about Instagram Reels in Part 1 of our Instagram Reels 101, it’s time for the fun part—creating one of your own! Making a...
Instagram Reels 101: Part 1
Instagram Reels is an increasingly popular outlet for creators and brands alike. You can “reel” in more business by expressing your brand’s creativity and personality, expanding your reach within your...
The Business Case for Community Management
What if one shift in your social media strategy could build trust with your prospective customers, help to mitigate or even reverse negative sentiment – and facilitate sales? What if...
How To Have SXSW At Home
For the first time in its 34-year history, SXSW 2021 will move to an all-digital format, appropriately dubbed SXSW Online. And while you won’t get to take in firsthand the...
Thank You, Austin!
Last week’s snowstorm in Austin, Texas tested many of us, some people, desperately. With a few exceptions, our team was without some combination of power, heat, water, internet or cell...
How to Win at Organic Social
While it’s true that brands need to “pay to play” on Facebook, the steady drumbeat of thumb-stopping, on-brand organic content builds a solid foundation for paid campaigns that are crafted...
9 Google My Business Tips
Google has introduced a treasure trove of new features for its Google My Business in recent months. If you haven’t reviewed your listing lately, here’s a step-by-step guide to getting...
Social Media Trends To Watch for in 2021
Even though last year was one wild ride, one thing stayed constant – people are spending tons of time online, and the pandemic only made this trend more dramatic. In...
Time to Pour Yourself a New Holiday Ritual
Classic cocktail or savory mocktail, nothing says “holiday celebration” quite like a festive beverage in just the right glass. Whether your style calls for crystal stemware and a precise, time-consuming...
Mouthwatering Holiday Recipes You Need Right Now
Some of your fondest holiday memories are wrapped up with the flavors, textures and aromas of time-tested family recipes, right? We’re talking Grandma’s gingerbread cookies, your uncle’s rosemary potatoes, or...
Builders: Are You Ready for 2021? Here’s Your Marketing Punch List.
Back in December of 2019, the NAHB Housing Market Index reported a 20-year high in homebuilder confidence — thanks to low existing supply, low mortgage rates, and a strong labor market with...
Millennial Buyer Trends Create Opportunity at Your 55+ Community
Millennial purchase demand is solid and rising. According to the most recent Ellie Mae Millennial Tracker, these buyers received 61% of all purchase loans, an increase of five percent over...
How Brand Storytelling Can Drive Your Business
The Scarecrow | Chipotle’s animated short film A great brand doesn’t happen by chance. There is nothing accidental or serendipitous about the world’s most successful and beloved brands. Think about...
How Do I Make an Instant Experience? Part 2
Thumb-stopping creative, seamless user experience, exceptional view times and web traffic are all reasons for considering Facebook’s Instant Experience in your social media strategy. Read more on why to use...