Blog
Strategy. Audience. Social. In That Order.
The wealth of social media channels on which to market your brand in today’s hyper-plugged-in world can make it tempting to cast a wide net with your media dollars. But...
Humor. Your Next Power Move?
Not every brand category has “fun” baked into its offerings. In fact, some, like insurance, are considered a “burden category”; stressful and rarely a pleasure for the customer. Ironically, the...
Beyond SXSW: Tacos, Murals and Music
Austin is coming back to life, and things are returning to normal after a crazy couple of years. And that means one thing – South by Southwest is on! This...
Austin Gems: Past and Present
Austin is an ever-changing city, and that’s part of the reason we love it. We’ve seen many Austin classics come and go – even more so during the COVID-19 pandemic....
In Your Brand, We Trust
Every successful brand has one thing in common: people trust them. Whether it’s trust to do the right thing ethically, trust in quality offered, or trust in what you stand...
Level up Your Brand With LinkedIn Marketing
With nearly 800 million users and prolific feature launches to help businesses drive results, LinkedIn is a smart marketing choice for any brand in 2022. While platforms like Twitter, Facebook...
Wick’s 12 Days of Giving: Local Businesses to Support
‘Tis the season of giving, y’all! In honor of the holiday and general recognition of the super cool place we get to call home, we’re celebrating by sharing 12 quintessential...
‘Tis the Season for Strategic Advertising
It’s that time of year again! The holidays are upon us, and social media feeds are already swamped with endless offerings from brands. As a marketer, it’s crucial to plan...
Placemaking Your Brand Part 3: Rebranding Communities
Well-crafted placemaking stories breathe life and emotion into a community’s selling points and spark a meaningful connection with potential homebuyers. In our last two placemaking posts, we focused on how...
Placemaking Your Brand Part 2: Amenity-Scarce Communities
An artfully crafted placemaking story speaks to buyers’ desires and aspirations with tangible offerings meaningful to them. Last time in our placemaking series, we focused on how strategically important it...
Facebook Was Out but Owned Content Is Always In
While the global outage of Facebook-owned platforms on October 4 was likely inconvenient for casual scrollers, or even a welcome chance to disengage, it was a sobering wake-up call for...
Placemaking Your Brand Part 1: Amenity-Rich Communities
An artful and strategic placemaking story is the first step in giving your buyers what they want. Well-crafted, it lays down the very stepping stones of their path to homeownership....
Yes, Home Builders Still Need Marketing
New home demand has cooled a little, but with median home prices up 10.3% nationally from this time last year, it’s still a seller’s market. Given the market conditions, many...
Is an Influencer Right for Your Brand?
By 2022, spending on influencers is on track to reach between $5 billion and $10 billion. And this trend isn’t going anywhere soon as brands move beyond traditional advertising to...
Bring Your Brand up to Standards
Your brand identity sets the tone for how you want your audience to perceive and interact with you. Just as important is ensuring that identity is consistent across all consumer-...
Is a Rebrand Right for You?
Deciding to rebrand is an undertaking that will have a lasting impact on your brand’s reputation and overall position in the marketplace. Inspiring confidence and trust with a refreshed brand...
Designed To Make You Swoon
Interior design inspiration never goes out of style. Whether it’s a striking DIY wall mural, an elegantly composed living space, or simply an inventively bold use of color, designers and...
Attract Virtual Buyers With a Stronger Digital Presence
In 2020, nearly 63% of people who bought a home made an offer on a property they hadn’t seen in person. Coupled with buyers’ clear level of comfort with transacting...