Blog
Live Like a Lone Star Local: Austin’s Hotspots for SXSW
It may seem like 2023 is just beginning, but it’s already almost springtime in Texas, and South by Southwest is in the air! Austin’s annual celebration of music, tech, film...
IBS 2023: Not the Usual Takeaways
The International Builders’ Show, put on by the National Association of Homebuilders each January, took Las Vegas by storm this year, showcasing important new trends, offering strategies for succeeding in...
Placemaking and Community: Takeaways From Community First! Village
Austin’s Community First! Village is a planned community designed specifically for men and women who are experiencing homelessness and yearn for a permanent place to call home. A development of...
Consumer Confidence. Earn It or Your Competitors Will.
Every builder knows it. New home shoppers are hesitant, discouraged, taking a pause, giving up, (fill in the blank). At Wick, we’ve been studying this closely, and while some builders...
How Storytelling Unlocks Marketing for Master-Planned Developers: Part 2
Effective storytelling connects with prospective homebuyers on an emotional level. Crafted well, that story makes the offering meaningful to them, worthy of their consideration. Underpin a compelling story with a...
Own vs Rent. We’re Not Talking Real Estate This Time.
Double down on your “owned” content or be ready to scramble. Why? Leverage that “rented” space on today’s social media platforms while it’s working for you, and if you’re nimble...
No Snow, No Problem: Our Favorite Traditions in the Austin Area
Living in Texas means we don’t typically expect a traditional white Christmas (except for that time the snowpocalypse hit), but we have our own versions of holiday fun. Especially living...
How Storytelling Unlocks Marketing for Master-Planned Developers: Part 1
Every culture around the world tells stories. There’s nothing that generates excitement and connection like a great story does. Even pop culture takes advantage: we were all in awe the...
Workers’ Compensation Insurance and Storytelling: It’s All About People
Let’s face it: insurance isn’t sexy. It’s a service you hope you never need to use, and the policies themselves are filled with dry, technical language. So, how can marketers...
Marketing Strategies to Protect Your New Home Backlog
With the fluctuating housing market, homebuyers are feeling less confident about purchasing a home. If you’re wondering about homebuyers who haven’t purchased yet, take a look at What Homebuyers Need...
Differentiating Your Master-Planned Community in This Market
The market continues to shift, but homebuyers have not disappeared entirely, even with sensitivities to rates and price escalations. Yet, we all know consumer confidence has taken a significant hit....
Summertime in Austin: Don’t Sweat It
Tacos, live music and hot, sunny summers – it’s what Austin is known for. Even native Austinites who grew up in this climate look for ways to cool off while...
Market Shift Checklist for New Home Marketers
Can your marketing control the housing market? If only. But there’s plenty you can accomplish with strategic marketing that’s going to serve you well as the market continues to shift....
Community Brand Presence: No Weak Links
Now that it’s time for your master-planned community’s campaign to go to market, it’s important to make sure your branding stays consistent at all touchpoints after launch. That means every...
What Homebuyers Need From Your Brand Today
“Will the Housing Market Crash in 2023?” is one of the top Google Trends searches going into Q3 2022, especially in California, Florida and Texas. Also ranking high in search...
Standout Community Brands Begin With Strategy
Without investing in a smart strategic foundation, your master-planned community brand could miss the opportunity to identify its true competitive edge. Of course, all creative elements associated with your brand...
Time to Refresh Your 55+ SEO Strategy?
Why make SEO an integral of your marketing strategy for 55+ communities? Because about 80% of users ages 55 and over are online, and you want them to find you....
How to Name Your Planned Community
What’s in a name? When it comes to your planned community, everything. If it strikes the right chord with your customers’ own home-owning aspirations, it can be the thing that...