the way we think about things

Why Research Matters

Posted on: July 15, 2016 | 0 comments

Every marketer will agree that research is important, but so often it is pushed to side. It could be sliced out for budget reasons, or maybe only cursory research is done due to time restraints. Whatever the reason, research isn’t done nearly as often as it should be, considering how beneficial it is. Here are […]

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Happy Holidays from Wick Marketing

Posted on: December 22, 2016 | 0 comments

In the spirit of the holidays and keeping up with the latest social media trends, our team devised a fun, festive and relevant way to say ho, ho, ho. From all of us to all of you, wishing you a merry holiday season and a magical 2017.

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Austin Summer ‘Gram Spots

Posted on: June 20, 2016 | 0 comments

Our home city of Austin is a summertime mecca. If you can stand the heat, then this kitchen is well worth staying in. And if we know anything at all about the summertime, it’s that its warm, spontaneous aesthetic plays very well on social channels. Do you find yourself stressing out about where in town to take […]

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Snapchat Marketing

The Challenge of Marketing on Snapchat (And How to do it Right)

Posted on: May 13, 2016 | 0 comments

Snapchat is on a tear. Just within the last year, the number of daily video views has grown from 2 billion, to more than 7 billion. Sixty-four percent of internet users between 18-24 use Snapchat. But even as a large chunk of the world’s population obsessively pores over their Snapchat feed, the medium has remained a bit of […]

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Twitter Conversational Ads

Twitter’s New Conversational Ads

Posted on: April 8, 2016 | 0 comments

Word of mouth is one of the oldest – and most reliable – forms of advertising. The average consumer is much more likely to trust a fellow human being than even a well-regarded brand. In fact, a recent study conducted by Twitter, in conjunction with The Advertising Research Foundation, FOX, and DB5, confirmed the same when they […]

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Austin's Best Tacos

Austin’s Best Tacos: A Layman’s Guide

Posted on: March 18, 2016 | 1 comment

The modern taco is an extremely versatile dish. All you have to do is stick something edible inside a tortilla and you can call it a taco. Some argue that the tortilla must be left untucked to qualify, but that issue may never be settled. Nowhere in the United States has the taco and its […]

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Esurance Ad

4 Things to Learn from the Esurance Game Plan

Posted on: February 9, 2016 | 0 comments

If you were one of the 112 million people watching the big game on Sunday, you will have no doubt seen the myriad of commercials ranging from heart-warming, to hilarious, to downright disturbing (can you say Puppymonkeybaby?). But one of the most popular commercials didn’t technically air during the game at all. Esurance ran an […]

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Social Media Trends

5 Social Media Trends to Leverage in 2016

Posted on: February 1, 2016 | 0 comments

An effective social media marketer does not run on autopilot. He or she stays on top of trends and continually re-evaluates strategies to stay competitive in the fast-paced social media space. With that in mind, let’s dust off the crystal ball and take a look at some of the social media trends sure to drive […]

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How Brand Can Drive Your Business | Wick Marketing

How Brand Can Drive Your Business

Posted on: July 27, 2015 | 0 comments

A great brand doesn’t happen by chance. There is nothing accidental or serendipitous about the world’s most successful and beloved brands. Think about top of mind brands like Apple, Nike, Disney or Lego, which just replaced Ferrari as the “world’s most powerful brand”—and you begin to get a glimpse of what a robust, strategic and […]

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SEO Best Practices

SEO Best Practices For Beginners

Posted on: May 11, 2015 | 0 comments

Search Engine Optimization (SEO) is a double-edged sword: on the one hand, a solid SEO strategy can boost your website’s rankings in search engine results, ultimately driving more traffic to your website. On the other hand, it can be so confusing and frustrating trying to “rig” the system that it can easily backfire. Keep in […]

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